BRAND REFRESH

Radio UTD is a unique college radio station unlike any others - instead of tuning in via local FM stations, our audience listens exclusively via the internet. Each DJ gets their own three hour slot to play whatever genre they want, instead of having to choose from preselected tracks - as a matter of fact, playing chart-topping tunes is forbidden in order to maintain an indie, DIY ethic. We decided that in order to show off our diverse nature and differentiate ourselves from other stations, we needed a brand refresh that showed we were tech focused and always ahead of the curve.